The launch of Coventry 4 Good took place at 4 Bull Yard, Coventry City Centre 14th July 2014 and saw the Lord Mayor, Councillor Hazel Noonan officially declare Coventry to be a 4 Good city – the only one in the Midlands.
Coventry 4 Good has been developed as a recognisable brand to promote the work of local voluntary and community groups and to encourage local people and businesses to help them. The Coventry 4 Good approach aims to increase giving locally in the following ways:
Through giving time by volunteering to support activities in the local community such as: participating in a one off event — office bake sales, shoe box appeals, sponsored activity; giving a few hours a month to support a local group, becoming a trustee or joining/starting an employee volunteering scheme
Through using skills and talents to help others. This could include a painter and decorator sprucing up a community room, a joiner repairing a fence or a marketer helping a local good cause raise awareness of its positive impact.
Through offering resources to meet the needs of a local community or voluntary group. This could range from food for a pensioners lunch to surplus stationery or furniture or even a venue for a meeting.
Through giving money by establishing a payroll giving scheme for employees; setting up a fundraising appeal page for a sponsored event, making a donation online or via the collection tins; developing a corporate social responsibility programme or match funding charitable groups enabling them to access a wider range of grants.
Coventry is the 6th area in England to become a 4 Good city, following in the wake of Tameside, Sefton, Salford, Wigan and Chelmsford.
